Media Revolution!

November 7, 2009

Thought-Provoking Articles on What’s Happening Now – And What’s About to Occur

by Ellen Brandt, Ph.D.

The old rules no longer apply. The new rules haven’t been written. But out of chaos comes opportunity. Those of us with decades of experience should be leading, not following, in a media sector undergoing profound transformation.

I used the paragraph above to describe Media Revolution, the new Group I “own” and manage at Linked In, welcoming experienced journalists “to theorize, debate, and collaborate on how to navigate a sector in flux.”

I’ve decided to crystallize some of my ideas about what’s happening now – and what may happen as we go forward – in a series of articles exploring various aspects of the media sector’s transformation, specifically on the Internet.

For now, I’m publishing these stories as a subseries on my EllenInteractive blogsite. As the series develops, they may be relocated to their own site or become part of another media blog.

Much of what I write may be controversial, particularly to those with a stake in the status quo or to anyone who believes a change in current media sector “Gatekeepers” may decrease the influence of certain political groups or other elites which they support.

Others, I hope, will find my ideas helpful – and hopeful – in illustrating what seems to be amiss right now; what needs to be changed; and how the greater public of Internet users generally and those of us in “Little Media” specifically might work together to effect profound change in how information reaches our audiences and which information is “permitted” to reach them.

Because make no mistake, what’s happening right now is a major battle between so-called “Big Media” and its political and financial allies and all of us upstart publishers and entrepreneurs who have broken away from Big Media the past few years.

It is nothing less than an attempt to oust the Official Gatekeepers of this country’s media establishment from the extreme domination of viewership and influence they’ve enjoyed for the past two or three decades – an abnormal concentration of power, in American terms, which many think has paralleled a similar unhealthy maldistribution of wealth and influence in other sectors.

Interestingly enough, those with the clearest sense of such inequalities in Internet access and influence are two large groups you’d think would have plenty of both: Baby Boomers and the political Right (and Center-Right). I say this, because despite their size and collective financial clout, both of these groups have had to fight tooth and nail for Web viewership against the institutionalized biases of the major search engines and social media sites towards today’s Big Media, which tends overwhelmingly to skew to the Left of the political spectrum.

This is changing, though – perhaps rapidly changing. (Please see my hard-hitting story on these changes, Will Boomers – and the GOP – Save Twitter? http://wp.me/pxD3J-K

Is Big Brother Here? And Is He An Algorithm?

Both Boomer bloggers and website owners and those representing the political Right-of-Center have also reported widespread malware attacks on their ability to keep functioning on-line, putting them in the forefront of another media battleground – Internet safety.

Safety issues are now on everyone’s mind, however, after widely-publicized malware attacks on such major sites as Twitter, Facebook, and WordPress, breeding widespread disgust for the costly and sometimes devastating damage wreaked by “Script Kiddie” hackers.

Although there is clearly some disagreement about whether or not organized groups of hackers have tacit – or even formal – ties to political entities, particularly those on the Far Left, there is no disagreement on one important point: Everyone concerned about political freedoms, especially Freedom of Speech, needs to support Internet safety and equal Internet access for everyone, even those with views considered other than “politically correct” by some.

Because even more than financial clout, the ability to control the media equals political power. And more and more, the source of such media control resides in the Internet.

One aspect of such control that many find particularly disturbing is that recent technological “advances” in autonomic computing and so-called botnets now allow for the establishment of Cyber-Gatekeepers which control the flow of Internet access and information.

These Cyber-Gatekeepers are often linked to Big Media or its affiliates, which implies some overt conflict-of-interest from the outset. But one wonders if even Big Media is prone to lose control of these Cyber-Gatekeepers at some point. Think of Dr. Frankenstein and his Monster.

It’s bad enough, say many, if the New York Times or Google or CNN or Fox News or Disney has excessive influence over what we hear, read, and discuss. But it’s worse if people are taken out of the equation and programs – maybe mathematical formulas – are allowed to take control of the public conversation on issues crucial to our economy, country – and world – going forward.

We’ll expand on this topic in future entries. But this series will begin with what seems a straightforward topic on which everyone can agree, controlling Internet “spam.”

Not so! I hope you will see that the topic of “spam” – what it actually is and who should have the power to control it – is anything but simple and straightforward. Indeed, it is actually quite complicated and quite controversial.

As are many other topics this series will highlight.

Please keep tuned. Because the Media Revolution has already begun.

For the first article in this series, “Accused of Spam? It May Well Have Been a Political Attack,” go to: http://wp.me/pycK6-21

For “Flame, Set, Match-Trounce Those Internet Flamers” http://wp.me/pycK6-25

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